Tomorrow I go through my online bills and make payments where I can. One of my course payments is finished, another “mentoring” membership payment isn’t for a few weeks, my autoresponders are due soon, as are my website bills.
Still, I might have enough left of my allowance to add something else.
I’m thinking of AdWords training. I’ve listened to Perry Marshall and downloaded the occasional report/article or two from him. Just to get the basics of it. I’m not set up to use it myself yet, but I am thinking of learning about Google Adwords more fully.
Ryan Healy’s post on this comes at a very good time for me. Both Ryan and Perry offer good bonuses for learning how to use Google Adwords to those signing up for Perry’s Rennaissance Club.
The club sounds as if it’s worth the regular membership alone, but the bonuses make it worth giving it a try.
I’m thinking of purchasing it tomorrow, if I do find out I have the room in my allowance right now. (I budget myself well – and only increase my allowance as my productivity increases…and since I’ve been off due to a family emergency for the last month…)
It’ll be mid-2009 before I use Adwords for my own products and services. I believe learning about the use of them now is a good thing. Not only so that I’m more prepared when the time comes, but also because I feel that a good copywriter needs to understand how Adwords work.
I make it a point of knowing how a client is promoting a product or service. Even if all I’m writing is a landing page or sales letter, or even a press release, I want to know what other marketing methods are being used. Even Adwords. I look at what keywords they have in their Adwords that give good results and try to work those into the piece I’m writing also.
The components of a complete marketing package should work harmoniously with one another. Even when they are written by different copywriters.
Check out Ryan Healy’s post and follow his link to Perry Marshall’s offer to broaden your knowledge.
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December 30, 2008 at 1:28 pm
Ryan Healy
Diana – Thanks for mentioning my post. I really appreciate it!
And, yes, Adwords is a good thing for copywriters to understand and master. In a few cases, I’ve collected copywriting fees for “tuning up” Adwords campaigns and creating better landing pages for those campaigns.
Ryan